Ambility's consulting reviews include retail, desktop, mobile, and social interactions holistically, going well beyond assessments of individual channel performance. Understanding the full interaction ecosystem is essential in delivering value for all brands.
The concepts of ‘broadcast messaging’ and ‘product experience’ are colliding. The ability to offer up evocative creative expression within fundamentally functional interactions demands a closer marrying of marketing and operations. And content, even for fundamentally product-based companies like Coca-Cola and REI, is increasingly what customers value from the brands they buy from. Often overlooked product benefits offer up rich opportunities to connect with valuable niche markets.
Ambility consultants apply marketing value-based creative thinking to the tasks of product concepting and optimization to create a holistic expression of the brand, customer ecosystem. Ambility’s unique insights into both physical and interactive product experiences can help bring clarity to the planning work of business leaders across sectors.